Intimissimi × Meliá — Campaign Shoot

/ The brief

Intimissimi needed imagery for a new product line that felt aspirational and cinematic without losing the intimacy the brand is known for. The shoot had to translate a luxury hotel setting into a scroll-stopping social campaign — sensual, elegant and unmistakably editorial.

/ Our approach

We staged the shoot across multiple rooms of the Meliá at Mercury Towers — the suite, the bedroom, the marble bathroom and the skyline balcony — using each space as a different mood. Working in warm available light with the Mercury architecture as a backdrop, we leaned into confident posing, black-and-gold styling cues and slow, filmic pacing to give every look its own identity.

/ The outcome

The campaign rolled out across Intimissimi's social channels to promote the new line, using the Meliá suites and balcony views as a signature setting. The imagery pairs product-forward detail shots with lifestyle hero frames, giving the brand a cohesive, cinematic content set for the launch.