Mia Vickery — Summer Campaign

/ The brief

Mia Vickery needed a campaign that translated her brand's laid-back, Mediterranean elegance into imagery that felt effortless and lived-in — not overly polished or staged. The visuals had to match her existing feed aesthetic while elevating the new swimwear line.

/ Our approach

We organised the shoot at Kora Beach Club, letting the location's natural light and coastal palette do the heavy lifting. Shot on film and digital with a warm grade, we leaned into golden-hour softness, candid movement, and minimal styling to keep the focus on the pieces and the feeling of a summer afternoon.

/ The outcome

The campaign launched across Mia Vickery's social channels and website, driving strong engagement and pre-orders for the summer collection. The imagery has become a reference point for the brand's visual identity, reused across lookbooks and seasonal drops.