Mamachi — Secret Thursdays

/ The brief

Mamachi wanted Secret Thursdays to feel like the night you weren't sure you were invited to — a ritual, not a recurring event. The creative had to carry that mystique across every Thursday of the summer without burning out.

/ Our approach

We built the visual world around three constants — smoke, gold, and the green velvet banquette — then let the talent, food and performers move through it. Shot on-site under available light with controlled haze, leaning into the restaurant's own brand mark as a recurring graphic anchor.

/ The outcome

Secret Thursdays became Mamachi's signature summer property, with sold-out Thursdays through the season and a content library the venue continues to roll out across social and press.